How to answer the question “Why choose our company” during an interview?

Last week, a friend of mine was looking for a job and participated in two interviews, but both failed. He felt that he was very suitable for the position he applied for, and he had a good conversation with the interviewer. He could not find the root cause of the rejection, so he complained to me.
After inquiring carefully, I learned that the HRs of these two companies are asking the same question in the interview – “Why did you choose to apply for our company?”
For the first time, he replied: “I am very optimistic about your company, yes For me, I will have more room to play here.” The second time, he thought to himself whether the last time was too rigid, and pretended to answer easily: “Since you have sent an invitation, I will
naturally come.”
In this way, the friend used two seemingly innocuous answers to personally ruin two job opportunities.

1. Answering this for 1 second will screw up your interview

During the interview , more than 90% of the interviewers will ask you this question – “why choose our company”, but many people don’t care, blurt out a certain reason, and are at a loss after being rejected.

Interview communication needs to pay attention to the art of speaking. Please never say this:
1. “I will come when you receive an invitation from HR.”
Pretending to be relaxed will not make you stand out, but will only make HR quickly lose interest and feel that Candidates don’t know what they’re talking about, and their precious time is being wasted.
2. “I heard that your company’s welfare is good.” The
interview is like a blind date. Imagine that when one party asks “why do you think you and I are suitable?”, the other party answers “because your family has superior conditions.” What enterprises are always looking for are employees who can create value for them, not Lohas who focus on enjoying benefits.
3. “Joining your company is my dream!” The
seemingly enthusiastic words actually contain many questions. On the premise of not joining the company, blindly praising and showing loyalty will only increase the pressure of the dialogue, and even leave the interviewer with a bad impression of “frivolous speech” and “fake big empty”.
4. “For money.”
Everyone who participates in work, in addition to improving their social attributes as human beings, also aspires to receive corresponding or higher salaries. It is not shameful to talk about money in an interview, but it is very undesirable to talk about utilitarian demands beyond the work itself.
In the workplace variety show “Exciting Offer”, He Jiong said: “The way of speaking cannot go straight to the purpose, and communication with people needs to be warm.” Although the above answer is “truth”, it cannot effectively explain the questions raised by the interviewer. , and naturally it will not become a stepping stone for candidates to enter a new workplace.

2. What does the examiner want to know when asked “Why choose our company”?

If you want to know the answer, you must first try to think from the standpoint of HR and the enterprise.

1. Know your job motives What the
interviewer needs to know is “what do you work for”, and based on this, they can make extended judgments in other directions. For example, some job seekers have realistic needs at this stage and only serve high salaries; some are motivated by interest, strengthen their love, and complete the realization and improvement of self-worth.
2. Judging the degree of your match with the position
From this perspective, you can decompose the question into the following concrete questions:
What is your understanding of the job content of the position? To what extent can you do it, are you competent? Do you have a certain understanding of the company’s product advantages, corporate culture, market prospects, etc.? Did you prepare adequately and carefully for the interview?
These are the hidden questions behind “Why did you choose our company” and are the core part of the interview. During the conversation, the other party will even examine your language expression, the angle of looking at the problem, and the comprehensiveness of your work.
3. Check your workplace stability
There are two directions here, namely work stability and emotional stability.
stable job. HR needs to filter out interviews with people who see the company as a springboard, not a true passion. It is not impossible to change jobs, but if it is too frequent, the interviewer in front of you will definitely be judged as “unclear in the workplace and self-positioning”, and naturally you will not dare to throw an olive branch to you.
emotionally stable. As we all know, emotional stability is a person’s most advanced cultivation. The same is true in the workplace. A person who cannot control his emotions is not enough to convince the interviewer that you can handle workplace conflicts with ease. It also proves from the side that you are not good enough.
This is also the reason why in the middle and late stage of the interview, the atmosphere of the interview is harmonious, and the candidate feels that success is in sight, but HR suddenly asks you “why choose us”, “do you have anything to ask me?”, and even more tricky questions. test.
Sometimes HR doesn’t want to hear a sharp answer, but wants to use the questions to observe the applicant’s reaction and emotional intelligence, to judge how much the content of the conversation is, and to evaluate whether the person is suitable for the team style, etc. Usually, the more important the position, the more careful consideration is given to this.

3. How to answer the question “Why choose our company” during the interview?

1. Take the opportunity to fully demonstrate your understanding

After clarifying the purpose of HR, you don’t have to go around in circles and directly show your knowledge of the position and the company. Don’t bluntly relay Baidu Encyclopedia information and data. After all, HR has read countless people and can see your intentions at a glance.
To be honest and to answer fluently requires candidates to do their homework. For example, you can browse the company’s official website and enterprise account to understand the latest developments in an all-round way, and you can also express your own opinions on the company’s market conditions, comparing the advantages and disadvantages of competitors, and the future development trends of the industry.
2. Don’t focus on “I”
In the interview experience, we often hear a saying that “Although I am not good at it, I can learn it”, which seems modest, but in fact “shows timidity”. The workplace is not a cram school, but a place for results and high efficiency. It is a good attitude to be humble and eager to learn, but most interviewers prefer that you have made up for the shortcomings and can be directly used by the company.
Similarly, “I think” sentences such as “I want to show my strength here” and “I think your company is good” should not appear frequently. Please always remind yourself that you are choosing a company, and the other party is also choosing you. Always emphasize the benefits that the company can bring to personal growth, and ignore the other party’s employment needs. It is impossible to achieve two-way recognition.
3. Targeted expression of “love” for
the company So, this company is indeed suitable for my career development plan, how should I express it? You can boast, but you must pay attention to the method and don’t exaggerate. If you can combine your own advantages, empathize with the other party, and let HR understand that you love the company deeply and concretely, it is a more intelligent method.

For example, if you apply for a job in an electronics company: a
general answer: “Your company is a leader in the industry and has a very high reputation.” A
better answer: “I have a strong sense of identity with your company. This brand, out of the psychology of learning, I also read Mr. **’s biography and business books… I was deeply shocked. At the same time, Mr. ***’s “insoles theory” on cultivating talents is very interesting, and I also agree very much. I think it is precisely because of this that the employees of your company have a strong ability to “spread branches and leaves”. At the same time, as a consumer and user, I also have some own understanding of the product…” The
company’s honor and reputation, key leaders The attractiveness of the workplace, the advantages and disadvantages of products or services, and company values are all good options that can be incorporated into the answer.
So when HR asks “why choose our company”, how should you answer it?
My suggestion is: first clearly express your enthusiasm for work, let HR understand that you are not just profit-seeking; then combine job responsibilities, list past work experience, specifically express your ability to excel, and how you will work if you are hired ; Finally, it shows the degree of fit between the values and the corporate culture and the company’s development direction.
Let the interviewer understand that “I am indeed here for you”, in order to impress the interviewer sitting opposite you and win the final victory of the job search “battle”.