I switched to new media operations with zero experience, what should I say about self-introduction in an interview?

As a newcomer with zero experience in new media operations, the most fearful thing when changing careers is the interview. Especially when introducing myself, I can only mechanically retell the experience in my resume, and I can’t show my ability at all. Facing the interviewer’s soul torture, either I can’t speak, or I play Tai Chi, so the interview is effective. Neither is particularly good, and many interviews are over in 20 minutes.

However, self-introduction is a very important part of the interview. This part needs to fully demonstrate your ability, express your job-seeking intention, and try to attract the attention of the interviewer. Officer lost interest.

So as a job seeker who has changed to a new media operation position with zero experience, what should I say about self-introduction in an interview ? Personally think a very important purpose is: don’t memorize resumes! Say something else!

Recall that my previous self-introduction was all about “I come from xx school, with a master’s degree in xx major. I used to be in xx position, mainly responsible for xxxxx”.

It’s a complete resume! Can’t see that the interviewer on the other side is not listening!

As a zero-experience interviewer, your resume does not have much experience to rely on, and your work in the past position is difficult for the interviewer to match the target position, and may not even be of reference value.

Around this point, as an inexperienced career changer, I feel that I need to introduce myself from the following aspects:

1. Try to show enthusiasm for the position in the self-introduction

Enthusiasm for the position is actually your interest and attention to the position and industry . Showing enthusiasm is very important because it is an important factor in your enthusiasm and motivation to work . Just imagine, a type of job and industry that you are not interested in at all, you will definitely feel very uncomfortable working, and there is no way to devote more to your work.

So how do you show your enthusiasm in your self-introduction? Suppose you want to go to an Internet finance company, how do you show this part?

If you are really inexperienced, you can start with the following two points:

1) Express your habit of paying attention to industry trends: You can only follow industry trends if you are interested, so you can talk about the online fund products you have seen recently, or talk about the specific process of the research work you have done.

2) Reflect your own views and in-depth research on the industry: If you are interested, you will definitely have a lot of your own views, know a lot of competing products, and briefly talk about your understanding and views on competing products in the market. Presumably the interviewer will be interested.

According to the above two, the beginning of self-introduction is:

I am an undergraduate student from the xx department of xx university. I once conducted a one-month market research on xx products. During the research process, I found that these Internet products have a xxx development trend, which is reflected in the xx and xx products. superior. I am currently running my own WeChat official account, mainly focusing on xx Internet financial products, and I have written a lot of content, such as…

2. Use some keywords to show professionalism and matching degree in self-introduction

Enthusiasm and attention are not enough. As an inexperienced career changer, you also need to show that you know the job well, and that your thinking and skills match the job requirements . Let the other party feel that you can put in work as soon as possible and produce something, and can develop for a long time.

The most direct way to show the degree of matching is to choose some keywords to express. First of all, you need to study the job description, extract the key job requirements, and then use the form of keywords to point out the key information that allows the interviewer to quickly search for the job match from your self-introduction.

Then let’s take a look at how to organize this part from the perspective of thinking and skills:

1) Skills: As a new media operator, some skills are basic and necessary, especially for inexperienced career changers. In the first 1-2 years of work, the most important thing may be the most basic work skills. For example, you can say that you have operated the WeChat public account of a school club, mainly responsible for typesetting, editing and writing. As soon as these keywords appear, the interviewer will get the information that you can perform basic operations.

2) Thinking: The operation of new media should not only be able to complete the work of editing, but also a marketer in the final analysis, so you must have the knowledge and thinking related to marketing. At this time, you can use some strategy, planning and other related keywords to describe the marketing work you have done, such as some event planning plans or user research reports. Collect or operate your own official account to produce such a result.

Of course, you can also select some experiences on your resume that are most relevant to the target position of new media operation, and even plan a student activity and participate in a poster design competition, and you can also show your ability to match the new media operation position. . Specifically, you can say:

I am running my own WeChat public account xx, and I have made a development plan for the entire account, and I have also made a work plan and production strategy for the past few months. In the process of operation, I am fully responsible for content creation, image production, and video editing. I need to independently plan and produce different types of articles, as well as make posters for attracting traffic, and optimize the promotion of various channels…

3. Guide the interviewer’s questions in the self-introduction

Those who have participated in the interview must know that self-introduction is often the first part of the interview. Although this part is very important, the interviewer is often not in the state at this time. Many interviewers are scanning your resume at this time, paying attention to It’s not about your self-introduction at all, so getting the interviewer’s attention and making the interview go in the direction you want is one of your self-introduction goals.

Especially as an inexperienced new media job seeker, trying to make the interview follow your script is the key to your stable performance. Therefore, when introducing yourself, let the interviewer notice the results you most want him to focus on, so that he can discuss the topics you want.

Select/prepare the results you want the interviewer to ask questions: For example, if you are going to interview a new media operator, you can jump to the most proud results of your previous work experience or running a self-media. If there are no particularly good results, you can also make a work for the position before the interview, such as a competitive analysis of the target company’s products, user research or new media channel operation plan, etc., and guide the other party to this aspect. Ask questions.

Try to explain with numbers: for example, you have written several articles with a reading volume of 10w+ in a month, gained 1,000+ followers, and an online event with 10,000+ participants.

For this part, you can refer to the following template:

When I was running the WeChat official account, in order to select topics, I used the Mike form to collect topics that users were interested in. For this purpose, I planned an online event and received 1w+ effective feedback in 5 days. I used xx for benefits, and at the same time Using xx and xx methods to reduce activity costs, the cost of each feedback is less than 0.3 yuan.

4. Self-introduction should pay special attention to expression and movement management

Experienced interviewers and interviewers should know that from the moment you walk into this company, the interview actually begins. Not only your language, but also your demeanor and temperament may affect the interviewer. judgment.

Especially inexperienced new media changers are very likely to feel nervous because of lack of experience, which can easily lead to abnormal performance. Therefore, at the stage of self-introduction, maintaining a natural and polite expression and action can help the interviewer and the interviewer. Take it easy and make the interview smoother.

So how to manage expressions and actions? The following points need attention:

1) Try to keep your expression relaxed and smiling, and look at the interviewer to show your concentration and no stage fright;

2) The language should be as natural as possible, especially self-introduction should not be like an endorsement;

3) Control your small movements, of course, you can also add some normal gestures to help express;

4) Show friendliness, courtesy and a sense of collaboration with small “heart-warming” actions such as helping the interviewer pull the bench.

In this way, your self-introduction is completed. You can also gradually form your own self-introduction template according to your own experience and target position, and modify it according to different job conditions.

 

Finally, please note that for new media operation interviews, it is very necessary to prepare interview portfolios, especially for inexperienced students who have changed careers. Portfolios are your best self-introduction, which is an important basis for fully demonstrating your work ability. Therefore, in addition to preparing a perfect self-introduction before the interview, you also need to prepare an excellent portfolio to present yourself.

 

 

 

 

CAREER PATHS, Changing Jobs, Development, JOB HUNTING, Job Interview Tips

Tags: I switched to new media operations with zero experience, what should I say about self-introduction in an interview?